What makes a GREAT logo?
Before saying what a great logo must be, we want to explain what a great logo is not. A great logo does not communicate what you do. If this was the case, Apple's logo would be a computer, Marriott's logo would be a bed, and Tesla's logo would be a car. Can you think of a major brand that explains what they do in their logo?
A great logo must be three things: simple, appropriate, and distinctive. Accomplishing these three things is the most difficult thing to do, but it will lead to a timeless logo for your company. Together, we will work to create something that checks-off these three boxes. There has been no better time to get it right than right now!