BRAND STRATEGY

"NO ONE WILL FOLLOW YOU IF YOU DON'T KNOW WHERE YOU ARE GOING."

- Jack Trout

What's brand strategy?

Brand Strategy is a long-term brand development plan in order to succeed and achieve your goals. A well-defined and executed brand strategy affects all aspects of your business and is directly connected to your consumer's needs and wants, your core values, and your goals.

You'll gain understanding, clarity, and vision of who you are and where you're going. And because of that, people will find you, buy from you, fall in love with you, and eventually follow you.

WHY BRAND STRATEGY?

What if MLK had no end goal, no vision or mission, no clear core values and beliefs? You need to know where you are heading and who you are, because no one will follow you if you don't.

You will go through our Heart-to-Bark Workshop where we go in-depth about your ideal customers, your core values, and your goals, helping you gain clarity of your business. Afterwards, you will receive your brand strategy digital PDF file outlining all of the discoveries made in the workshop as well as recommendations from the HDCO team to help grow your brand.

You and your team will be able to refer to this document with every decision and ask questions that will keep you consistently on-brand, helping you build brand equity, recognition, and awareness.
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What's heart-to-bark™?

Our Heart-to-Bark™ Workshop is a collaborative and interactive workshop where we strive to learn more about your company, your core values, your customers, and your goals. It is divided into four parts:
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the heartwood
Who you are guides you, and understanding yourself is vital to a successful brand strategy. During this first step, you will gain clarity about who you are, what your core-values are, and your vision.
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the SAPWOOD
Your business could not survive without its clients. During this exercise, you will gain a deeper understanding of your customer’s personality, story, ambitions, needs, and preferences so that we know how to get them to choose your brand.
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the CAMBIUM
Goals motivate you to keep working and grow. In this third step, we will ideate, outline, and prioritize actionable strategies that will help increase efficiency, awareness, revenue, and delight, to help you reach your goals.
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the BARK
A brand is, as described by Marty Neumeier, a “gut feeling that a person has about a product, service, or organization.” This feeling can be shaped by the way your brand looks, feels, thinks, speaks, sounds, tastes, and smells. Following our Heart-to-Bark workshop, we'll assemble a team to create a brand identity that will grow alongside you and endure the test of time.

LET'S TALK ABOUT YOUR brand strategy NEEDS!

Please email us or give us a call.

HOUSTON DESIGN COMPANY